ABSTRACT
Creativity in organizational success has no alternatives in future and according to Internet which is an integral
part of any organization and usage of the organizational Internet resources for non-work purpose by employee is
current; This study intends to use stimulating creativity factors that has been extracted from earlier research for
investigate organizational creativity through non- work related Internet usage by using factors. Target
population are automotive manufacturer employees in their central offices and potential stimulating creativity
factors are: intrinsic motivation, independent thinking, information accessibility, curiosity and exploration, break
down technical barriers and collaboration. Data gathering is done by questionnaire and answers are designed by
Likert Scale. Sampling technique are cluster and random together. Statistical Software SPSS 22.0 is used for
Pearson correlation and investigate hypothesis. The method is library and field study. Findings are shown these
defined independent variables have positive and meaningful relationship to creativity but intrinsic motivation
and information accessibility have positive and reverse; curiosity and exploration and independent thinking have
positive and straight relationship through non-work related Internet usage.
Keywords: - creativity, Internet, non-work related Internet usage, stimulating creativity